Amanda Ross

There are two quotes I live and work by:

“People do not buy goods and services. They buy relations, stories, and magic." - Seth Godin, and “If you stay ready, you don’t have to get ready.” - RuPaul

I learned long ago that being a copywriter isn’t about putting buzzwords on paper and hoping they resonate. It’s about telling a story, revealing the magic of what an organization does so that its audience sees it too. It also means that you must be ready to tell this story all the time, across multiple channels, and at every stage of the marketing funnel.

As a writer with nearly a decade of experience, I’ve carried these lessons with me to each organization I work for and each project I take on. Over the years, I’ve written it all, from B2B blogs to social posts addressing public health concerns. I’ve also taken the lead on marketing strategy, lent my expertise to video productions, and managed deliverables for twenty projects at once.

 When I’m not writing or marketing, I’m baking my way through the Great British Baking Show cookbook and participating in a horror book club.

I’m Amanda Ross — how can I help your business grow?

Digimarc •

The Gift of Authenticity

People want to know that the goods they buy are real. For brands, the stakes are incredibly high as a single encounter with a fake product can lead to reputational damage that is difficult to overcome. As more consumers will buy for loved ones this holiday season amidst an increase of online shopping options and several newsworthy seizures of goods at U.S. borders, it’s more important than ever for brands to understand exactly how consumers feel about counterfeit goods and the impact on their trust.